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Pest Control Insulation Visual Identity Standards

The TAP® Visual Identity Standards and Sales & Marketing Claims guidelines are vital to our brand. Learn more below!

Our Brand

Pest Control Insulation carefully crafts our look and feel so that we present a consistent, innovative, and distinctive appearance across all mediums of visual communication.

What is Brand?

Brand is not a collection of stuff or a simple logo. A brand is a collection of symbols, experiences, and associations connected with an organization, product, or service. Simply, it is what people think of when they come into contact with you or hear of you. It is an expectation of an experience and the emotional taste following an experience. Brand is attention to detail.

Mission

Pest Control Insulation provides pest management professionals and home builders with new revenue opportunities through innovative, environmentally responsible, and high-value pest control and insulation products.

Brand Promise

Innovative Products. Trusted Support. Extraordinary Service.

Our Name

TAP® stands for Thermal Acoustical Pest Control Insulation and is a trademarked product name. These are the standards to follow when using this name in literature or written form of any kind.

Headlines/Subheadings/Titles/Individual Presentation

T·A·P® Pest Control Insulation
(always use the interpuncts)

Body Copy/Simple Text

T·A·P® Pest Control Insulation
(Interpuncts may be omitted)

Full Name

Thermal Acoustical Pest Control (TAP®) Insulation

Approved Uses

T·A·P® Pest Control Insulation
T·A·P® Insulation
T·A·P®
TAP® Pest Control Insulation
TAP® Insulation
TAP®
TAP (in paragraph format only)

NOT Approved

TAP Pest Control
T·A·P Pest Control
TAP pest control insulation
T.A.P
Tap
t.a.p.
t·a·p
T·a·p

Our Website

The web address for Pest Control Insulation is TAPinsulation.com and must be written in this format with the first three letters of the URL capitalized—no exceptions!

Our Company Name

The official company name associated with TAP® Pest Control Insulation is Pest Control Insulation, LLC. When referencing this name, please use these standards:

Approved

PCI
PCI, LLC

NOT Approved

P.C.I
PCI, Inc.

Our Mascot

Tapper is the name of the TAP® Pest Control Insulation mascot—the anteater. He is a trademark part of our logo and may not be combined, altered, or changed in any way without the express written consent of Pest Control Insulation, LLC.

Logo Guidelines

The logo should always have ample breathing room. Maintain a generous “safe” area equal to 75% of the height of the logo on the top, sides, and bottom. This frames the logo with visually equal padding.

Digital files with an EPS extension below should be used for printed materials. Digital files below with a JPG extension should be used for on-screen viewing. If you are sending artwork to a vendor, please consult with them for their preferred file format(s) prior to production. Please refer to our color palette for details on colors.

Below you will find logos approved for marketing your TAP® Pest Control Insulation service offering. You may opt for JPG or EPS formats. Please use wisely as your decisions impact many pest control companies across the nation. Help us protect our brand!

Preferred Logos & Style

Web Badges

In order to help your company stand out amongst your competition, we have provided these TAP® Web Badges, which you can add to your website highlighting that your company proudly offers TAP® Pest Control Insulation.

ENERGY STAR® Logos

Below you will find the approved ENERGY STAR Partner logos for use in marketing your TAP® Pest Control Insulation service offering. Please read the ENERGY STAR Logo Usage Guide prior to incorporating one of their logos into your advertising. When in doubt, contact us for assistance.

Incorrect Use

Do not change the size or position of any of the elements of any logo.

Do not add unapproved text to any logo.

Do not change any of the colors of any logo.

Do not add any effects to any logo.

Do not distort the logo in any way.

Do not use low-quality copies or try to recreate any logo.

Color Palette

The following colors represent the TAP® Pest Control Insulation brand and should be used when creating independent marketing or sales collateral for your TAP® Pest Control Insulation service offering(s).

 
 
 
 
 
 
 
 
 
 
 
TAP® Red
#BF2B37
RGB 191 43 55
CMYK 10 98 79 7
PANTONE 187 C

 
 
 
 
 
 
 
 
 
 
 
TAP® Blue
#0053A2
RGB 0 83 162
CMYK 100 48 0 36
PANTONE 7685 C

 
 
 
 
 
 
 
 
 
 
 
TAP® Gray
#ACA39A
RGB 172 163 154
CMYK 11 13 16 32
PANTONE WARM GRAY 5 C

 
TAP® Black
#21251F
RGB 39 37 31
CMYK 0 0 0 100
PANTONE PROCESS BLACK C

 
TAP® White
#FFFFFF
RBG 255 255 255
CMYK 0 0 0 0
PANTONE 663 C

Typography

The following fonts represent the signature and voice of the TAP® Pest Control Insulation brand and should be used when creating independent marketing or sales collateral for your TAP® Pest Control Insulation service offering(s).

Print Fonts

Web Fonts

Cinzel 700—Headlines (H1)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

Cinzel 400—Sub-Headings (H2 and lower)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

Questrial or Open Sans—Body Copy
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9

Trademarks in the US

Sales & Marketing Claims Guidelines

Use of Implied Safety Claims

The Environmental Protection Agency (EPA) is cracking down on the use of marketing claims for pesticides that “imply” that a particular pesticide is safe. With this in mind, the following words and phrases should be a v o i d e d when marketing and/or selling TAP® Pest Control Insulation:

  • TAP® is safe for use
  • TAP® is harmless
  • TAP® is non-toxic
  • TAP® is benign
  • TAP® is non-poisonous

The appreciate language should state that “TAP® is acceptable for use around humans and pets.” Information or discussion regarding the properties of boric acid itself (as opposed to the properties of TAP®) may be provided if desired.

Claims Regarding Types of Pests TAP® Controls

TAP® only controls the insects that are listed on the product label, and any marketing or sales claims cannot deviate from this list of insects:

  • Ants
  • Bat Bugs
  • Booklice
  • Boxelder Bugs
  • Centipedes
  • Cockroaches
  • Crickets
  • Darkling Beetles
  • Dermestids
  • Earwigs
  • Firebrats
  • Kudzu Bugs
  • Lady Beetles
  • Millipedes
  • Pillbugs
  • Silverfish
  • Slugs
  • Snails
  • Sowbugs
  • Stink Bugs
  • Termites (including Formosan Termites)

Claims That TAP® “Repels Pests”

TAP® does not repel insects; it kills them. The active ingredient in TAP® is boric acid, which is not a repellent of insects. Studies have shown that pests are unable to detect the presence of boric acid and, therefore, pests cannot be repelled from a substance that they cannot detect. Boric acid’s effectiveness in killing self-grooming insects is in a large part due to the fact that they ingest the substance without knowing that they are ingesting it.

Personalized/Customized Product Naming Rights

Pest Management Professionals are welcome to create an original or proprietary name for their insulation program or service, but federal and state regulations prevent naming the insulation itself anything other than the registered product name: TAP® Pest Control Insulation. Because the EPA and the individual states require registration for the pesticide products, PMPs must remain aware that marketing our product as any name other than TAP® may be considered the sale of an unregistered pesticide. The registered symbol (®) must be used the first time the word “TAP” appears within a print document or on a web page. If you have further questions about using a proprietary name for your insulation program, please contact us.

Response to Pesticidal Claims of Non-Registered Insulation Products

Competitors in the market are making claims that their non-registered insulation kills insects because it contains borates. These claims are false and you should be prepared to respond. It is important to know that whether a borate can or will kill an insect depends on several factors, including the formula, concentration (i.e. dosage), and presentation of the alleged active ingredient. Some insulation may contain boric acid at insufficient levels to kill some insects, and some insulation may contain sufficient concentration but the substance may not be presented in a form that can be ingested by insects. Without proper testing and registration, it is nearly impossible to know if the borates or borate derivatives in cellulose insulation will kill insects. Ask to see the EPA label!

Tax Credit Information

PMPs should be mindful to advertise that their customers could be eligible for Federal, State, or Local tax credits or energy saving rebates. There are numerous exceptions to tax credits and some customers, even if they qualify for the credit, may not qualify for the entire amount.

How Much Customers Will Save On Their Energy Bills

While our experience shows that homeowners routinely save upwards of 40% on their energy bills after the installation of TAP®, there are a few scientific studies supporting an exact percentage claim and the amount of money saved depends on several factors unique to each home.

The North American Insulation Manufacturer’s Association (NAIMA) makes the claim of 20% energy savings for adding insulation.

According to the US Department of Energy (DOE), 44% of a homeowner’s utility bill goes to heating and cooling costs. DOE states that homeowners may be able to reduce their energy bills from 10% to 50% by taking certain steps. One of the major steps is increasing the amount of thermal insulation in their existing homes. The amount of energy saved will depend on several factors: local climate; the size, shape, and construction of the house; the living habits of the family; the type and efficiency of the heating and cooling systems; and the fuel used.

How TAP® Compares to Fiberglass

Numerous studies have been conducted on the difference between the various types of insulation, many with varying results (often depending on who is sponsoring the research/study). We have sufficient scientific data to support the claim that buildings insulated with cellulose insulation use 32% more energy efficient than fiberglass insulation is supportable.

What Can Be Said About Mold (Fungi)

TAP® Pest Control Insulation is NOT labeled to “control” or kill mold—i.e., TAP® is not a labeled fungicide. It follows then that because TAP® is not a fungicide, we cannot make any marketing/sales claims that TAP® will “kill,” “control,” “prevent,” or “mitigate” mold or any other fungus.

However, certain regulatory/consumer bodies (ASTM, FTC) require that cellulose insulation products meet or exceed certain fungi resistance standards. Stated differently, cellulose insulation products must be tested to ensure that mold will not grow on the product itself.

While a seemingly slight difference in word choice, there is a great difference between explaining, 1) that mold will not propagate on the product itself (i.e., TAP® “resists” mold), and 2) that TAP® will kill or prevent mold in a home. From a consumer standpoint, there is a difference in putting a product in their home that will not mold, and applying something in their home that will help prevent mold in their house. The standpoint from the regulatory world is that if a customer puts a product in their home that they think will prevent future mold, the consumer may not take other necessary steps to prevent a potential mold problem.

In the event of confusion regarding proper word choice or what can and cannot be said, just stick to this: TAP® WILL NOT MOLD or TAP® RESISTS MOLD.

Speaking and Writing About TAP® and ENERGY STAR®

From the ENERGY STAR guidelines:

  • The ENERGY STAR name should always appear in capital letters. There should not be a dash between ENERGY and STAR.
  • The registered symbol (®) must be used the first time the words “ENERGY STAR” appear within a print document or on a website.
  • When writing about ENERGY STAR, it is correct to state that a product, home, or building has “earned the ENERGY STAR” or is an “ENERGY STAR qualified” product, home, or building. For example, it is acceptable to write either “ENERGY STAR qualified TV” or “a TV that has earned the ENERGY STAR.”
Association of Structural Pest Control Regulatory Officials (ASPCRO) Arizona Pest Professional Organization (AZPPO) Cellulose Insulation Manufacturers Association (CIMA) Florida Pest Management Association (FPMA) Georgia Pest Control Association (GPCA) Greater Hall Chamber of Commerce Habersham Chamber of Commerce Insulation Contractors Association of America (ICAA) New England Pest Management Association (NEPMA)
National Pest Management Association (NPMA) National Insulation Contractors Exchange (NICE) National Wildlife Control Operators Association (NWCOA) Pest Control Operators of California (PCOC) Professional Pest Management Alliance (PPMA) South Carolina Pest Control Association (SCPCA) Tennessee Pest Management Association (TNPMA) Texas Pest Control Association (TXPCA) Virginia Pest Management Association (VPMA)
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